An AI-powered operating system that manages dealer networks, tracks the competitive landscape, and grows the premium above-ground pool brand that outlasts everything else on the market.
Identify untapped markets, track dealer performance, and automate outreach to pool retailers who should be carrying Kona.
Monitor Doughboy, Wilbar, and budget brands. Track pricing shifts, new product launches, and dealer network changes.
Warranty tracking, inventory visibility, dealer inquiries. One place to see everything happening across the Kona brand.
Cold outreach to new dealers. Digital marketing optimization. Lead routing that puts the right prospects in front of the right people.
70% of the above-ground pool market is controlled by Bestway and Intex, selling disposable products that last 1-3 seasons.
The premium permanent segment, where Kona competes, is fragmented. No single brand dominates. Italian engineering, a 20-year warranty, and snap-together assembly give Kona a positioning that nobody else occupies.
The market is growing at 5.1% annually. Backyard culture isn't a trend. It's a permanent shift.
KonaPoolsOS handles the daily operations, competitive monitoring, and dealer growth so Steve and the Senasys team can focus on what they do best: engineering pools that last a generation.